Aquatic Play

Anyone with a young child knows that aquatic play features are a huge draw for any swimming pool and leisure centre. It can mean the difference between parents taking their children to the local municipal pool, which may only have very basic play features, or deciding on a longer journey to a facility packed with all manner of fun features such as inflatables, water cannons, flumes, slides and interactive play equipment. Of course, when there, that same family is also more likely to add value to their visit, at the very least by spending money on refreshments after their swim session. It’s difficult to put exact numbers on how big the UK aquatic play market is, but it is a healthy and growing sector. The public increasingly expects play and interaction, so facilities need to keep up with this demand.

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